Facebook Causes App
Facebook Causes Now Available
Summary
Facebook and any other web 2.0 site has one thing about it that really sets it apart from all of the other sites on the internet. That thing, quite simply put, is the ability to bring people together like never before. You can live in Canada and South Africa can be in your bedroom because of your ability to communicate with people around the world through Facebook. Any application that takes advantage of this unique ability is one that definitely deserves to be highlighted. Causes is an example of such an application and it could very well change the world forever.
User Interaction
Interacting with Causes is very easy to do. All you have to do is scroll around and click on buttons that represent various actions. This is the prototypical Facebook app because all of the controls on this app are controls you would find in other areas around Facebook. Therefore, the average Facebook user will have no problems adjusting to the set of controls available in Causes.
User Interface
The Causes user interface operates under the same deal as the Causes user interaction. This app is basically built into Facebook and you use it however you wish within your Facebook account. For that reason, the user interface is the Facebook user interface. Any person that has had any kind of experience working inside Facebook should not be surprised by anything that they see in Causes.

Utility and Productivity
Causes is not just a great software package in the technical sense, it is a great package in the social sense. The people that created Causes understand exactly the power of Facebook and they have leveraged that power in order to get people to organize into different social activism projects. It is not only a powerful application for the tens of millions of people that now use it, but there is every chance that it could change the world through the power of the social activism project.
It is important to remember that the best social activism projects are the ones that are well organized and therefore able to keep their members interested. The same is true for the Causes app on Facebook, as only the projects on there that have high levels of organization are able to retain members. In the world of Causes, a successful cause is not one that actually raises a lot of money, but rather one that maintains a high list of membership and spreads the word about whatever social action it is backing. With viewers given the maximum choice as to what they want to create and back, Causes has started something that could easily sweep through the rest of the web 2.0 websites.
Rating
At the end of the day, Causes is not a flashy application. Nevertheless, it is an extremely important one that people can get so much out of if they are willing to put in the time necessary to cultivate those relationships. Because of the great potential this app has, we have marked it 8.5 out of 10.
